Mmmm Guacamole.

RA: Encounter (Farmer’s Market)

October 30, 2010

Emily Krebs

Word Count: 300

gourmetguac.org

1.     Argument: Gourmet Guac is the best guacamole to buy because they sell it in order to produce income for charities and non-profit organizations.           

2.     Audience: My husband and I (and anyone else who comes to the Farmer’s Market in Pioneer Park) who believe in service and who like guacamole.

3.     Goal: To sell their guacamole.

4.     How:

a.     Ethos:

b.     Pathos: Their argument mostly used pathos. They tried to help us feel connected to a cause, to make us feel involved if we were to buy this guacamole. By explaining the story of how they started their business, they made us feel empathy for them as well as feel charitable by contributing to their business.

c.      Logos: They said that their guacamole was the best because it was for a good cause. They used logic by saying that if you’re going to buy guacamole, you might as well be helping the community have educational resources while you were at it.

d.     Sufficient: They told us the entire story about how they came up with their business and why they did. They explained that they were being highlighted by the Utah Mayor at a non-profit organization meeting and why.

e.     Accurate: All the information they gave us was helpful in understanding WHY they sell guacamole, but they didn’t give a lot of information on how the guacamole is made and why it has the best taste compared to other guacamoles. This was the only thing that I wish they had told us more about.

5.     Effectiveness: I felt like they had a good argument that was relatively effective. My husband and I didn’t end up buying any guacamole because it was a little expensive, but overall I think their argument was persuasive and we might end up buying some online!