Mmmm Guacamole.

RA: Encounter (Farmer’s Market)

October 30, 2010

Emily Krebs

Word Count: 300

gourmetguac.org

1.     Argument: Gourmet Guac is the best guacamole to buy because they sell it in order to produce income for charities and non-profit organizations.           

2.     Audience: My husband and I (and anyone else who comes to the Farmer’s Market in Pioneer Park) who believe in service and who like guacamole.

3.     Goal: To sell their guacamole.

4.     How:

a.     Ethos:

b.     Pathos: Their argument mostly used pathos. They tried to help us feel connected to a cause, to make us feel involved if we were to buy this guacamole. By explaining the story of how they started their business, they made us feel empathy for them as well as feel charitable by contributing to their business.

c.      Logos: They said that their guacamole was the best because it was for a good cause. They used logic by saying that if you’re going to buy guacamole, you might as well be helping the community have educational resources while you were at it.

d.     Sufficient: They told us the entire story about how they came up with their business and why they did. They explained that they were being highlighted by the Utah Mayor at a non-profit organization meeting and why.

e.     Accurate: All the information they gave us was helpful in understanding WHY they sell guacamole, but they didn’t give a lot of information on how the guacamole is made and why it has the best taste compared to other guacamoles. This was the only thing that I wish they had told us more about.

5.     Effectiveness: I felt like they had a good argument that was relatively effective. My husband and I didn’t end up buying any guacamole because it was a little expensive, but overall I think their argument was persuasive and we might end up buying some online!

The new teen heart throbe.

RA: Music Video (Justin Bieber, Baby)

October 23, 2010

Word Count: 293

 http://www.youtube.com/watch?v=kffacxfA7G4

1.     Argument: To attract people to watch Justin Beiber they argue that watching Justin and listening to him we can get the person we love because he gets the girl he loves in the end by persistence.

2.     Audience: Music lovers who like rap and pop music (mostly young adolescents and teenagers, and apparently college students).

3.     Goal: To attract as many young adults to watch this music video and to get them to continue listening to Justin Beiber’s music.

4.     How:

a.     Ethos: This video includes Ludacris, an extremely famous rapper.  By featuring Ludacris, the music industry attracted people who listen to Ludacris, trying to get another group of people interested in Justin Beiber.

b.     Pathos: By showing and telling to story of a young boy’s attraction to a girl who isn’t totally interested, we feel connected to this music video.  Many people can relate to this story and those feelings.  It appeals to our emotions of first puppy love through nostalgia.  For the younger crowd, it appeals to their desire to feel loved and their attraction to the opposite sex.

c.      Sufficient: There are plenty of scenes that show Justin trying to convince the girl to like him. We even get another story from Ludacris about his first love.  It shows us how to accomplish this goal as well.

d.     Typical: They use many scenes to show Justin Beiber trying to get the girl to like him.  They use situations that are appropriate to the age of audience.  Younger kids at a bowling alley and an arcade.

5.     Effectiveness: According to the number of views on youtube, this video is very successful in attracting its audience. Plus, my husband really enjoys watching this video. It's catchy song and cute video is sweeping the nation.

Prophets are good sources I'd say...

RA: Source for Paper B (“Whom Shall I Marry?” Thomas S. Monson, New Era, Oct. 2004, 4)

Emily Krebs

Word Count: 293

October 16, 2010

https://new.lds.org/new-era/2004/10/whom-shall-i-marry?lang=eng

1. Argument: That the Lord will guide us in our decision of who to marry if we seek after it righteously.
2. Audience: Members of the Church of Jesus Christ of Latter-day Saints who are preparing for marriage (youth as well as returned missionaries).
3. Goal: To help the youth of the church find the right person, become acquainted with them, keep an eternal perspective, move forward with courage, and seek guidance from those they trust and from the Lord.
4. How:
1. Ethos: A message from the First Presidency always receives more attention than other articles in the New Era. The fact that the then 1^st counselor in the First Presidency wrote a message about marriage, a topic about which many youth worry, makes this article very important to those who read it.
2. Pathos: President Monson has always been famous for his stories.  He begins his talk with the story of how he met his wife, the right person for him. This story brought his audience into the topic in an emotional and humorous way. He appeals to our nostalgic sides by telling a story and appeals to our humor and feeling of love and happiness.
3. Sufficient: President Monson gives sufficient evidence of each topic, sharing either a scripture, a personal experience, or a story from literature.
4. Typical: Everything that President Monson uses is acceptable to his audience. Using the scriptures as well as stories from his personal life are powerful ways to convince his audience.
5. Effectiveness: President Monson is very effective in his argument. He uses ample evidence and his position in the church makes his argument strong.  Anything that comes from the Presidency of the Church generally is something that all members pay close attention to. 

Who Is Salt?

RA: Film trailer (Salt)

October 9, 2010

Word Count: 343

http://www.sonypictures.com/movies/salt/

1.     1. Argument: Watching the movie Salt, will let you solve a case and figure out who Salt really is.

2.     2. Audience: Young adults and adults who enjoy action movies.

3.     3. Goal: To get the audience to come see the movie Salt.

4.     4. How:

a.     Ethos: By having good actors in this film, including Angelina Jolie and Live Schreiber, the trailer demands attention from the audience.  People are more likely to go see movies with high status actors than movies without them. 

b.     Pathos: This trailer appeals to curiosity of the human mind.  By using the question, “Who is Salt?” the advertiser is pulling at our curiosity and desire to solve problems.  It is a very effective “teaser” that convinces the audience to see the movie, just to figure out the answer.

c.      Sufficient:  The trailer gives just enough evidence to heighten our curiosity, but not enough to deter us from seeing the actual movie.  I think they do an excellent job of showing the action and representing Angeline Jolie as a mysterious “mole” type character.  The sequences of actions and the order in which they were arranged were both thrilling and mysterious, very fitting for this movie.

d.     Typical: While there was sufficient evidence to convince us to go see the movie, some of the film clips were not representative of the film itself.  There were two “risqué” film clips of Angelia in the trailer, but there weren’t any sex scenes in the movie itself.  This may have been just to draw a bigger crowd, but was clearly misrepresentation.  The other clips were pretty representative of the movie.  The trailer, in the choice of film clips, set the audience up for an enemy for the US, rather than a loyal US CIA agent who was framed.  While it was misrepresentation, it heightens the twist in the actually movie itself.

5.     5. Effectiveness: I thought this ad campaign was very effective.  Asking the audience a question about the character drives the audience to find the truth for themselves.  AND I really enjoyed the movie J