The new teen heart throbe.

RA: Music Video (Justin Bieber, Baby)

October 23, 2010

Word Count: 293

 http://www.youtube.com/watch?v=kffacxfA7G4

1.     Argument: To attract people to watch Justin Beiber they argue that watching Justin and listening to him we can get the person we love because he gets the girl he loves in the end by persistence.

2.     Audience: Music lovers who like rap and pop music (mostly young adolescents and teenagers, and apparently college students).

3.     Goal: To attract as many young adults to watch this music video and to get them to continue listening to Justin Beiber’s music.

4.     How:

a.     Ethos: This video includes Ludacris, an extremely famous rapper.  By featuring Ludacris, the music industry attracted people who listen to Ludacris, trying to get another group of people interested in Justin Beiber.

b.     Pathos: By showing and telling to story of a young boy’s attraction to a girl who isn’t totally interested, we feel connected to this music video.  Many people can relate to this story and those feelings.  It appeals to our emotions of first puppy love through nostalgia.  For the younger crowd, it appeals to their desire to feel loved and their attraction to the opposite sex.

c.      Sufficient: There are plenty of scenes that show Justin trying to convince the girl to like him. We even get another story from Ludacris about his first love.  It shows us how to accomplish this goal as well.

d.     Typical: They use many scenes to show Justin Beiber trying to get the girl to like him.  They use situations that are appropriate to the age of audience.  Younger kids at a bowling alley and an arcade.

5.     Effectiveness: According to the number of views on youtube, this video is very successful in attracting its audience. Plus, my husband really enjoys watching this video. It's catchy song and cute video is sweeping the nation.